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 * Stated Issue**

The ad talks about economy in the U.S. Obama says that John MacCain doesn’t know anything about our economy. John MacCain thinks that the fundamentals of our economy are strong, everyone know that our economy is broken. For example the Lehman brother’s bank crashed, the markets are in turmoil, job losses are at 605,000 this year, and foreclosures are at 9,800 a day.


 * Underlying or Implied Issue**

Many people are saying, “How is John MacCain going to fix our economy?” He doesn’t even know what’s going on in the U.S. People that are going to vote for MacCain are going to have second thoughts after watching the video because they don’t want someone to run our country when he isn’t updated to the present of our economy.


 * Targeted Audience**

The main audience that Obama targets are the people that want a real change in the U.S. Obama has a lot of promises for example he promises to remove the U.S. troops from Iraq. He says that he will change the U.S. if you vote for him.




 * Is the ad an issues ad or a personal ad?**

The Obama fundamentals ad states an issue about our economy. The ad states all the job losses that have occurred in the past years and how our economy is strong? The ad is stating what McCain said about our economy being strong. As we all know that is not true our economy is in a crisis. McCain does not want to admit out economy isn’t as good as it should be. People may ask how can we trust McCain to improve or fix the problem with out economy if he doesn’t know its bad? As McCain said “The fundamentals of our economy are strong?”


 * Is the ad a positive or negative**

This ad is stating a negative on the component on something McCain said. With this ad a lot of people stopped and thought maybe McCain doesn’t have a clue about our economic position at the moment. After this ad was posted McCain’s campaign realized that he had said the wrong thing. Like all campaigns you have to fix what u messed up by saying something positive but sticking to what you said originally. Later McCain said our economy was in a bit of a crisis but “ The Fundamentals of our economy are strong.”


 * What are the main arguments provided?**

The Argument of this ad was all about McCain looking bad for what he said about the economy being strong. He said that knowing about the Lehman Brothers bankruptcy and Wall street Meltdown. If I were a McCain supporter after seeing this ad I would be very disappointed even though he promises he will never put us in that situation, but a promise is never a guarantee.




 * What evidence is provided?**

Lehman Brothers collapsed on september 15, 2008 and brought 700 billion dollars in retirement plans, government funds and other investment portfolios with it which then resulted with politicians wondering who was gonna be the next domino.

Marketers and politicians panicked as the Dow Jones average lost more than 500 points the same day, which is more than 4 percent, marking its fastest drop since the day the stock market reopened after the Sept. 11 attacks.

Disemployment reached a high of 605,000 people for the year due to the raising of prices and decrease in the value of the United States currency. With the currency weak, companies couldn't afford to keep as many workers so slowly but surely companies fell pulling their employees with them. Disemployment also worsened as multiple hurricanes takes out the states bordering the Gulf of Mexico leaving businesses physically unable to keep going.

Foreclosures reached 9,800 on September 15 because of so many bank loans to the american public as the chase for the american dream spread through the minds of many. As people asked for loans, the banks started to foreclose homes because the people could not make the payments and no one else would buy them because money was already too scarce to waste ehich further weakend the bank system.


 * Which claims are correct; which are innacurate?**

All of the claims used in the ad against Republican John Mccain by Obama are coorect for the date of September 15, 2008.


 * Is this ad effective, why or why not?**

This ad is effective because major ocurrances are used to prove Mccains deceptive statement about “ The Fundamentals of our economy are strong.” Multiple examples are used to prove that Mccain wants to decieve us when times are bad and when there is the need for a truthful and concerened leader.